科技期刊的多元化宣传策略  

Multi-strategy for promoting publication of sci-tech periodicals

作　　者：陈培颖[1] 胡蓉[1] 张哲[1] 

机构地区：[1]中国科学院自动化研究所<自动化学报><国际自动化与计算杂志>期刊联合办公室,北京100190

出　　处：《编辑学报》2009年第5期429-431,共3页Acta Editologica

摘　　要：针对科技期刊传统的宣传策略大多存在效率低、影响范围小等缺点,提出了在传统宣传方法的基础上采用多元化宣传策略,整合、利用外部资源开展期刊推广工作,以取得更好的宣传效果的新策略。For the sci-tech periodicals, as the traditional methods of promoting publication have some disadvantages, such as low efficiency and limited impact, this paper proposes a multiple promotion strategy based on some traditional methods, which effectively integrate and use outside resources, and lead to the best achievement of publication promotion.

关 键 词：科技期刊 宣传 多元化 

分 类 号：G237.5[文化科学]