论电视真人秀娱乐节目的资源开发与整合——以《谁是英雄》为例  

On the Development and Integration of Entertainment Programs Resource of TV Reality Show:A Case Study of the "Who is the hero" Program

作　　者：廖才高[1] 杨媛媛 

机构地区：[1]中南林业科技大学期刊社,湖南长沙410004 [2]北京央媒联合国际会展公司,北京100022

出　　处：《中南林业科技大学学报（社会科学版）》2009年第5期155-159,179,共6页Journal of Central South University of Forestry & Technology（Social Sciences）

摘　　要：资源的有效开发与整合是电视真人秀娱乐节目成功的关键。国内电视真人秀节目要获得成功和可持续发展,有必要认真研究节目资源、受众资源、媒体资源和市场资源开发、整合的途径和手段。在这方面,湖南卫视频道的《谁是英雄》为这类节目资源的开发和整合提供了可资借鉴的范样。The effective resource development and integration is the key to the success of TV reality show. To succeed and get sustainable development in TV reality show, it is necessary to conduct a serious study on the ways and means of the development and integration of program resources, audience resources, media resources and market resources. In this regard, Hunan TV＇s program ＂Who is the hero,＂ has provided us with a model to make reference to.

关 键 词：电视真人秀 娱乐节目 资源开发 资源整合 

分 类 号：J902[艺术—电影电视艺术]