商品标识标志的作用与市场经济的关系  

Role of trade mark logos and their relationship with market economy

作　　者：李志磊[1] 

机构地区：[1]西安欧亚学院工商管理学院,陕西西安710065

出　　处：《西安欧亚学院学报》2009年第4期49-51,共3页Journal of xi‘an Eurasia University

摘　　要：商品标识标志是市场经济的产物,是市场经济中企业与消费者之间的桥梁和纽带,它既是企业在市场竞争中的重要工具之一,同时也日益转变为企业将技术创新优势转化为市场竞争优势的主要载体,并成为指导消费者消费的主要依据。因此商品标识标志是依附于商品中的企业精神文化的表现形式。灵活运用商品标识标志是适应市场经济要求的必然选择,也是企业发展乃至经济发展的内在需求。Trade mark logos are born with the market economy, and they are the bridges between enterprises and consumers in the market economy. The logos are one of the important tools for enterprises to compete in markets, and also become a key carrier for enterprises to transfer their advantages of technical innovations to market competitiveness. Besides, the logos are the main indexes for consumers to buy related products. Therefore, trade mark logos represent the culture of their enterprises through related products. To select trade mark logos flexibly is a must for enterprises to meet the demands of market economy, and it is also required for the development of enterprises and economy.

关 键 词：商品标识标志 市场经济 法律 精神文化 

分 类 号：F123.9[经济管理—世界经济]