Internet对我国农产品传统交易模式的影响Ⅱ.农产品交易模式的变革  

Internet’s Influences on Chinese traditional trading mode of agricultural productsⅡ.changes of the trading mode of agricultural products

作　　者：臧运平[1] 姜仁珍[1] 牟肖光[1] 聂艳丽[1] 

机构地区：[1]青岛农业大学图书馆,山东青岛266109

出　　处：《广东农业科学》2009年第10期193-195,共3页Guangdong Agricultural Sciences

基　　金：山东省哲学社会科学规划办公室项目(6207c7)

摘　　要：在实际社会调查的基础上,以山东省部分地区和农户的农产品销售为例,通过农产品网上交易典型案例的分析,探讨了农产品由传统的销售模式向网络销售模式转变的过程。结果表明,农产品的网络销售创新了农业发展模式和商业模式,改变了农民的生产方式和消费方式,提高了农民的经营能力,促进了地区性农业经济的发展和农民增收。Based on the survey on the trading of the agricultural products of farmers in Shandong Province, the paper explores the changing process of the trading mode of agricultural products from traditional selling mode to marketing on internet by analyzing the typical example of online trading.The study proves that online marketing creates a new mode of agricultural development and trade; changes the mode of farmers＇ production and consumption and increases their competence in markets, which has promoted the development of agricultural economy and helped farmers to gain more profits.

关 键 词：INTERNET 农产品 交易模式 网络交易 

分 类 号：F304.3[经济管理—产业经济]