交叉媒体的认识与思考  

Understanding and Thinking of Cross-media

作　　者：党锐[1] 

机构地区：[1]成都电子机械高等专科学校,中国四川成都610031

出　　处：《成都电子机械高等专科学校学报》2009年第3期27-29,共3页Journal of Chengdu Electromechanical College

摘　　要：随着科学技术的飞速发展,以计算机网络、手机为代表的新兴媒体平台逐渐融入人们的生活,成为我们日常交流信息的主流平台。本文对多种媒体传播方式进行探讨,引入交叉媒体的概念,并对其兴起与发展进行研究,提出数字时代的交叉媒体设计方案。With the rapid development of human science and technology,computer networks,mobile phones,represented by the emerging media platforms to integrate into people s lives gradually become the mainstream of our daily information-sharing platform.In this paper,the background of contemporary digital age,through a variety of media,modes of transmission in-depth study to introduce the concept of cross-media,and its rise and development of research and put forward the digital age cross-media design.

关 键 词：交叉媒体 单媒体 多媒体 

分 类 号：G206[文化科学—传播学]