教学类期刊的特色建设与精品建设  

On Construction of Teaching Periodicals: Feature and Excellence

作　　者：杨辉祥[1] 

机构地区：[1]陕西师范大学杂志社,陕西西安710062

出　　处：《商洛学院学报》2009年第5期81-84,共4页Journal of Shangluo University

摘　　要：刊物的立身之本是定位和质量。只有在内容方面独树一帜,精心打造,形成特色和品牌,才可能将一批读者聚集在自己的旗帜下,形成自己稳定的读者群,从而使刊物拥有足量的市场份额。教学类期刊要更好地发展,就应关注教育热点、突出导向性和实用性、保持稳定的风格、加强栏目建设、推行责编制、严把质量关,研究市场需求和受众层次,通过特色建设和精品建设,提升刊物的知名度和竞争力。Orientation and quality are what makes a publication.Only when the Publication＇s content is unique and carefully created to form a distinctive brand can it attract a number of readers under its banner and develop stable readers, thus help the publication have a good market share. The development of teaching journals should concentrate on hot issues on education,emphasizing their leading role and practicality with stable features and strengthened construction of column, together with promoting the responsibility system of the responsible editor, strict quality control, the study of market demand and readers of different levels. Featured and excellent construction can improve the fame and competition of the publication.

关 键 词：教学类期刊 特色建设 精品建设 

分 类 号：G214.1[文化科学—新闻学]