中国赛艇品牌发展战略  

Brand development strategy of rowing in China in global environment

作　　者：金洪波 

机构地区：[1]洛阳市重点体校,河南洛阳471000

出　　处：《体育成人教育学刊》2009年第5期36-37,共2页Journal of Sports Adult Education

摘　　要：对在全球市场环境下实施中国赛艇品牌的重要性进行阐述,指出我国赛艇用品品牌发展中存在的问题,以及与国外赛艇品牌在战略上存在的差距,进一步提出中国赛艇品牌应采取的战略构想。The paper discusses the importance of the brand implementation of Chinese rowing in the global market and points out the problems in the brand development of the Chinese rowing and the differences between the Chinese and overseas rowing brand strategies. The paper also proposes the strategies of the Chinese rowing brand.

关 键 词：中国赛艇 赛艇品牌 品牌发展 

分 类 号：G80-05[文化科学—运动人体科学]