古村落旅游发展中文化与品牌建构探讨——以陕西省韩城市党家村为例  

Research on the Cultural and Brand Construction of Ancient Village Tourism——A Case Study of Dang Jia Village of Hancheng City in Shaanxi Province

作　　者：刘迎辉[1] 杜江[1] 

机构地区：[1]陕西教育学院,陕西西安710061

出　　处：《陕西教育学院学报》2009年第3期78-81,共4页Journal of Shaanxi Institute of Education

基　　金：陕西教育学院青年人才培养基金项目(07KJ34Q)

摘　　要：市场竞争等若干因素使古村落旅游文化与品牌建构具有紧迫性。党家村古村落旅游文化与品牌建设滞后。"古村落"文化与品牌建构要突出核心价值,走名牌化的道路。Many factors including severe market competition make cultural and brand construction of ancient village tourism demand prompt solution. Dang Jia village is an ancient village with high tourism value. However, there lacks cultural and brand construction. With the help of the case study, the authors put forth that in the cultural and brand construction of ancient village tourism, emphasis should be put on the core value, and try he.st to make a famous brand.

关 键 词：古村落旅游 文化与品牌建构 党家村 

分 类 号：F592.99[经济管理—旅游管理]