制约我国大众网球运动市场发展的因素及对策  

Analysis on Factors Restricting Mass Tennis Sport Market Development in China

作　　者：刘志玮[1] 李凌[1] 

机构地区：[1]新余高等专科学校,江西新余338000

出　　处：《体育科技文献通报》2009年第10期109-110,共2页Bulletin of Sport Science & Technology

摘　　要：根据我国大众网球运动开展情况的调查与分析,寻找影响大众网球运动市场发展的制约因素,提出通过改变体育思想理念,强化媒体的导向作用,提高体育消费思想等方式方法,进而拉动大众网球运动市场的发展,为使其进入一个持续的良性循环过程奠定坚实的基础。Based on analysis of our mass tennis sport development, this paper tries to find out the restricting factors influencing mass tennis sport market development, puts forward the function of medium propagandization and improve sport consumption ways through sport idea reform. The main purpose is to increase the mass tennis sport market development and lay a solid foundation for sustainable virtuous circle.

关 键 词：网球 群众体育 市场 影响因素 对策 

分 类 号：G80-05[文化科学—运动人体科学]