日本花卉零售业销售与经营对我国花卉零售业的启示  

Borrowing from Japanese Experience in Management and Marketing of Flower Retail

作　　者：李雅娜[1,2] 

机构地区：[1]上海商学院生态旅游学院,中国上海200235 [2]南京林业大学森林资源与环境学院,中国南京210037

出　　处：《上海商学院学报》2009年第5期37-41,共5页Business Economic Review

基　　金：上海商学院2008年校级课题<日本花卉业发展状况的研究>成果论文

摘　　要：本文总结了日本花卉零售业的现状及经营特点,通过与中国花卉零售业现状的对比,提出了对发展我国花卉零售业的若干建议。This article presents the current status of Japanese flower retail industry and summarizes its management features. provides the suggestions to develop Chinese flower retail industry based on the comparison and analysis result between the two countries in flower retail industry.

关 键 词：花卉零售业 花店 花卉消费调查 

分 类 号：F733.13[经济管理—产业经济] F721