Virtuous Circles Beat Vicious Cycles  

作　　者：ZHANG XIAOGUO 

机构地区：[1]不详

出　　处：《China Today》2009年第11期68-69,共2页今日中国(英文版)

摘　　要：THE global financial crisis has swept most industries in China since the end of 2008;of course we assume the media business couldn't escape this nightmare.It has certainly been a blow to many media outlets inChina that survive mainly or partly by relying on advertising income.According to CTR Market Research,advertising spending in China edged up only two percent year-on-year in the first quarter of 2009,the smallest increase in ten years.

分 类 号：G222[文化科学]