内蒙古中部文化旅游资源开发模式分析  

Central inner mongolian culture and tourist resources development model

作　　者：王珊[1] 吕君 

机构地区：[1]内蒙古财经学院旅游学院,呼和浩特010051

出　　处：《干旱区资源与环境》2009年第11期166-170,共5页Journal of Arid Land Resources and Environment

基　　金：国家社会科学基金项目(06CJY033);内蒙古自然科学基金项目(200711020611)资助

摘　　要：内蒙古的旅游业发展已经取得了初步成绩,但旅游研究相对滞后,对内蒙古文化旅游资源的探讨也刚刚开始。遵循文化旅游资源开发的个性化原则、文化性原则、持续性原则、美观性原则,构建旅游资源开发的RM IP模式框架,从资源、市场、形象、产品四个方面展开内蒙古中部文化旅游资源的开发研究,以此来推动内蒙古中部的旅游资源优势转化为产品优势,并以期为内蒙古文化旅游开发提供理论指导。The tourism in inner mongolia has achieved some successes, but there are still some problems in the tourist research. Following the principle of individuation, culture, durative and beautify about the developement of cuhral tourist resources, We set up the RMIP model and frame of development about tourist resources, from the aspects of resourses, market, visualize and production, to take the research about the middle Inner Mongolian cuhral tourist resources. According to these research, we hope it can improve the advantage of travle resources to the advantage of production, moreove it can supply some theory instruct on the Inner Monglolian tourist development.

关 键 词：内蒙古中部 文化旅游资源 开发模式 产品拓展 

分 类 号：F590.3[经济管理—旅游管理]