不同年龄阶段女性服饰心理特点分析  

Analysis of Clothing Psychology and Its Characteristics for Women of Different Age Groups

作　　者：鲜维葭[1] 

机构地区：[1]西南大学高等教育研究所,四川重庆400715

出　　处：《攀枝花学院学报》2009年第5期93-97,共5页Journal of Panzhihua University

基　　金：重庆市教委人文社会科学研究重点项目<人格与服饰关系的理论与实证研究>(主持人:赵伶俐;项目编号:08jwsk266)的调研成果之一;<重庆市女性特质及素质调查>(2009)项目的调研成果之一;项目负责人:黄蓉生

摘　　要：女性对服饰的自主选择和支配反映了她们的心理活动过程和心理特征。由于女性服饰具有多样性和多变性,所以女性服饰心理在人类服饰心理上更具有代表性。对不同年龄阶段女性服饰心理特点进行分析,有助于了解不同年龄段女性着装的整体心理态势,纠正自我和他人对服饰的偏斜倾向,为个人的服饰选择和服装企业的生产和营销决策提供依据。本文在全国范围内调查849名女性,并将其按年龄分为少年、青年、中年、老年四个年龄阶段,通过SPSS进行统计分析,从中得出不同年龄阶段女性的服饰心理特点。The feminine independent choice and control of clothing has reflected their psychological activity process and psychological feature. The feminine clothing psychology has the representation in the human clothing psychology Because of the multiplicity and variety of their clothes. The analysis to different age stage feminine clothing psychology characteristic is helpful in the understanding of the overall feminine clothing psychological situation, correcting self- and other people＇s clothing＇s oblique tendency, providing the basis for individual clothing choice and the clothing enterprise＇s production and marketing decision - making. This article investigates 849 females around the country, and divides them into four stages of the youth, the youth, the middle -aged, the old age according to the age, carries on the statistical analysis through SPSS and obtains the disparity in age stage feminine clothing psychology characteristic.

关 键 词：女性服饰 女性服饰心理 年龄阶段 “90”后 

分 类 号：F274[经济管理—企业管理] TS941.717[经济管理—国民经济]