中小商铺信息化行业应用研究  

Research on Industrial Informationization Applications for Medium and Small-Scaled Stores

作　　者：黄粤[1] 谭华[1] 陈宇华[1] 

机构地区：[1]中国电信股份有限公司广东研究院,广州510630

出　　处：《电信科学》2009年第10期17-21,共5页Telecommunications Science

摘　　要：本文针对临街中小商铺的整体信息化需求,推出店铺管理软硬件系统的信息化产品,叠加电信特有的增值应用,形成差异化信息服务以增加客户黏度。同时,搭建网络店铺平台,前向面向本地、社区客户,后向给商铺提供专业的网店,形成"网店电子商务平台+实体店"的商铺经营运作模式,提升平台价值,使更多前后向客户受益。This article discusses a range of informationization products for medium and small-scaled stores, which include a set of information hardware and software system for store management, value-added telecom applications, and Web store application. These products will make information services special and attract customers more tightly. Web store platform provide a professinal way for store managers to build their own web stores. Local customers can visit these web stores online and trade online, and they can also go to the real stores and trade. It＇s a new mode for store management and operation which called ＂web store ＋ physical store＂ mode.

关 键 词：中小商铺信息化 店铺管理 增值应用 网店电子商务平台 

分 类 号：F293.35[经济管理—国民经济] TQ072[化学工程]