实施名牌战略 做专做精石油机械产品  

Making Oil Mechanical Products Become the Specialty by Conducting Name-Brand Strategy

作　　者：王桂芳[1] 谭家荣[1] 刘文娟[1] 张小荣[1] 

机构地区：[1]长庆油田分公司机械制造总厂,陕西西安710201

出　　处：《石油工业技术监督》2009年第10期17-20,共4页Technology Supervision in Petroleum Industry

摘　　要：结合企业实践,分析了石油机械产品目前的现状,阐述了名牌产品在企业发展中的重要性,探讨了企业如何构建名牌产品。According to the practice of enterprises, the analysis aims at the current status of oil mechanical products. Then an explanation is presented to the significance of name-brand products in the development of enterprises. At last, how to construct their own name-brand products is discussed in detail.

关 键 词：名牌战略 石油机械产品 产品质量 

分 类 号：F426.45[经济管理—产业经济]