地方特色农产品区域品牌建设策略探索  

On the Strategies for Establishing Regional Brands of Native Special Agricultural Products

作　　者：常国山[1] 

机构地区：[1]凯里学院旅游与经济发展分院,贵州凯里556000

出　　处：《梧州学院学报》2009年第5期21-24,29,共5页Journal of Wuzhou University

基　　金：凯里学院院级规划课题一般项目(S0903)的主要成果之一

摘　　要：区域农产品品牌建设可以促进农业产业化进程,提高农产品质量,规避农产品市场风险,增加农民收入,跨越绿色贸易壁垒,增强农产品国际市场竞争力。要想成功创建农产品品牌,需要树立绿色品牌意识,推进农业产业化,建立农产品生产质量标准控制体系,做好产品质量认证工作,利用地域历史文化资源强化农产品区域品牌形象,加强特色农产品地理标志的注册与保护。The brand establishing of regional agricultural products has the effect of promoting the industrialization of agriculture, improving the quality of agricultural products, avoiding the market risks of agricultural products, increasing farmers ＇ income, breaking the trade barriers to green products and increasing the competitiveness of agricultural products in the international market. If you want to successfully create a brand of agricultural product, you need to establish the awareness of green brand, promote agricultural industrialization, perfect the controlling system of quality standards of agricultural products, improve the arrangements of quality certification, strengthen regional brand images of agricultural products by utilizing the resources of regional history and culture, enforce the registration and protection of geographical indications of native special agricultural products.

关 键 词：区域 农产品品牌 策略 品牌意识 

分 类 号：F304.3[经济管理—产业经济]