浙江国际传统武术比赛市场运作分析  

An Analytical Research into the Market Operation of Zhejiang International Traditional Martial Art Games

作　　者：张毅[1] 

机构地区：[1]湖州师范学院体育学院,浙江湖州313000

出　　处：《湖州师范学院学报》2009年第2期58-62,共5页Journal of Huzhou University

摘　　要：浙江国际传统武术比赛经过5届市场运作,初步建立了一套吸引大众积极参与的武术赛事经营模式,但为了今后的可持续发展,在赛事机制、规模、文化建设等方面尚待进一步完善,并认为以武术段位制来建构层级化武术竞赛表演市场,是发展武术产业,促进武术事业社会化、国际化发展的重要机制.Through five market operations, the Zhejiang International Traditional Martial Art Games have preliminarily developed into a game operation mode, which can attract the masses to take part in. Some aspects such as game scale and cultural construction still need further improvement in order to achieve sustainable development in the future. The author believes that to build a level -based martial art game market is the foundation of the all - round development of martial art performance and the promotion of the martial art＇s social development as martial level process.

关 键 词：武术赛事 市场 层级化 机制 

分 类 号：G802[文化科学—运动人体科学]