宁波市国内旅游市场空间结构分析  

A Study of the Structure of the Domestic Tourist Market in Ningbo

作　　者：徐伟[1] 周航[1] 童亿勤[1] 

机构地区：[1]宁波大学建筑工程与环境学院,浙江宁波315211

出　　处：《湖州师范学院学报》2009年第2期92-96,共5页Journal of Huzhou University

摘　　要：旅游市场空间结构分析是制定旅游资源开发政策、方针以及具体开发规模、开发顺序和开发方案的重要依据.宁波作为沿海开放城市,国内(除港澳台地区外,下同)游客数量、旅游收入占其旅游总量的较大部分.为了客观全面地了解和把握境内旅游市场的地理分布,对宁波国内旅游市场的空间分布进行分析,分析结果表明,其在分布空间上具有高度集中性和近距离性.根据分析结果,将宁波市国内旅游市场进行细分,确定了三级市场.最后就宁波发展国内旅游市场提出建议.An analysis of the tourist spatial market is a valuable evidence to make development policies and guiding principles of the tourist resources, and to formulate the scale, order and plan of development. According to the geographical distribution of tourists, the tourism market can be divided into domestic and oversea markets. As an open coastal city, Ningbo＇s domestic tourists and domestic tourism revenue still dominate a large position in its tourist market. In order to know the tourism market comprehensively and objectively, this thesis analyzes the spatial structure and temporal structure of the Ningbo＇s domestic tourism market. The analysis shows that the distribution of the domestic tourists is in highly centralized and close - up state on the basis of the analysis. This thesis subdivides the domestic tourist resources, grades into three levels. Besides, it makes some suggestions for the development and exploitation of the Ningbo＇s tourism market.

关 键 词：旅游市场 空间结构 市场细分 宁波市 

分 类 号：F590.3[经济管理—旅游管理]