网络营销对于传统营销的竞争优势分析  

Analysis of the compefitive advantages of on-line marketing over the traditional marketing

作　　者：白云霄[1] 徐杰[1] 

机构地区：[1]河北大学管理学院,河北保定071002

出　　处：《河北工程大学学报（社会科学版）》2009年第3期42-43,46,共3页Journal of Hebei University of Engineering(Social Science Edition)

摘　　要：人类进入21世纪以来,互联网的迅猛发展了推动全球经济一体化的进程,网络营销的兴起,打破了时间和空间的界限,立足于解决生产和消费相分离、差异和矛盾的传统营销观念正在受到前所未有的颠覆。文章从4个方面论述了网络营销对于传统营销的优势:成本优势,销售优势,顾客服务优势和信息传递优势。随着计算机技术的不断发展和普及,网络营销对于企业来说日趋重要,谁能把握网络营销的脉搏,谁就能取得致胜先机。The rapid development of internet has speeded up the process of globalisation since the 21st century the emengence of on - line marlceting breaks up the time and space limits,which has great impant on the traditional marketing. The paper discusses the advantages of on line marketing ouer the traditional manketing;eost advantage sale advantase,customer service advantage,information advantage. Along with the development of computer technolosy,on - line marketing has become more and more important for the survival of corporation, the company which seize the pulse of on the marketing can prosper.

关 键 词：网络营销 传统营销 竞争优势 

分 类 号：C9[经济管理]