基于CRM的煤炭销售管理信息系统分析与设计  

Design and Analysis of Management and Information System for Coal Sales Based on CRM

作　　者：卢明波[1] 付亚平[2] 德力[1] 

机构地区：[1]呼伦贝尔学院计算机科学与技术学院,内蒙古呼伦贝尔021008 [2]呼伦贝尔学院传媒学院,内蒙古呼伦贝尔021008

出　　处：《煤炭技术》2009年第11期196-198,共3页Coal Technology

摘　　要：文中尝试将CRM(客户关系管理)理念与传统的煤炭销售流程相结合,根据某中小型煤炭企业的实际情况和具体要求,结合煤炭行业管理的规范和标准,采用目前流行的系统构架B/S(Browser/Sever)模式构建了该系统的体系结构。通过对软件工程理论、数据库原理以及面向对象语言和Web程序设计的广泛研究,详细论述了基于CRM的煤炭销售管理信息系统的分析、设计过程。This article tries to unite the concept of CRM （customer relationship management） with traditional coal sales process, According to the actual situation and specific requirements of a small and mediumsized coal enterprises, combined with the management norms and standards of the coal industry, utilize the current popular system framework B/S （Browser/Sever） to build a model of the system architecture, describes the details of coal - based CRM sales management Information system analysis and design process combined with software engineering theory, object - oriented database as well as the principles of Web programming languages.

关 键 词：CRM(客户关系管理) 管理信息系统 数据库 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]