党报发行中的信息落地问题及其效果优化  

The Information Implementation in the Party Newspapers Publication and Its Performance Optimization

作　　者：张春林[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044

出　　处：《重庆社会科学》2009年第11期71-74,共4页Chongqing Social Sciences

基　　金：国家社会科学基金项目"党报群众工作的问题及对策研究"(批准号:06XXW004)

摘　　要：党报要很好地影响群众、服务群众,除了内容之外,发行当是重要环节。发行错位、渠道不畅是制约党报发展的关键所在。须从发行入手来解决党报的信息落地问题。为确保良好的落地效果,在强化行政发行力度稳定纸质党报发行这一主渠道的同时,还应积极开辟辅渠道,包括广泛建立公众阅报栏、免费党报进农家书屋、免费开放数字党报,把政策法规性强的新闻信息编辑成书以延长使用寿命等。Except for the content, the issuing work of party newpaper is also the important link for imfluencing and serving mass people. The critical factors that restrict the development of party newpaper include issuing dislocation and channel dissmooth. Solving the problem of information implementation should start from issuing. In order to keep good implementation effect, the issuing work should not only include enhancing administrative issuing power to keep the quality of party newspaper, but also should actively pave new sub-channels, such as widely establishing public reading volumes, freely dending party newspaper to rural houses, freely providing the digital newspaper and prolonging service life of news related to policies and laws.

关 键 词：党报 发行 信息落地 

分 类 号：G215[文化科学—新闻学] TP315[自动化与计算机技术—计算机软件与理论]