我国体育经纪市场的发展困境与经济学启示  

The Dilemma of the Development of Sports Agent Market and Its Economic Enlightenment in China

作　　者：舒俊宏[1] 

机构地区：[1]武汉工业学院工商学院基础部,湖北武汉430065

出　　处：《体育科技文献通报》2009年第12期102-104,共3页Bulletin of Sport Science & Technology

摘　　要：体育经纪市场是我国体育市场运作的桥梁,是活跃市场、促进体育产业发展不可或缺的积极因素,其发展不但受宏观经济因素的影响,而且受体育市场内部各要素的制约。事实表明,许多关键要素因发展不足以成为体育经纪市场发展困境的主要原因。经济学原理提示我们,突破"最小构成因子"和采用改革体制、培养高素质体育经纪人才的发展战略是发展我国体育经纪市场的重要途径。Sports agent industry is the bridge of sports market running in china, and it has been a positive factor which can make market active and improve sports industry development. Its development is not only affected by macro -economy, but also limited by the factors in sports agent market. The facts indicate that many key factors having not developed sufficiently have become into the main factor of sports agent market development difficulty. Following smallest factor law of economic foundational theory, breaking through the smallest factor and taking in the reforming system and raising high level sports agent must be the important approach to improve the sports agent market in China.

关 键 词：体育经纪 市场 困境 经济学 中国 

分 类 号：G80[文化科学—运动人体科学]