河南省小城镇居民体育消费现状及对策研究  

The Current Situation of Sports Consumption for Residents in Small Towns of Henan Province and Countermeasures

作　　者：吕顺田[1] 柴九昌[1] 

机构地区：[1]信阳师范学院体育学院,河南信阳464000

出　　处：《河北体育学院学报》2009年第6期22-24,共3页Journal of Hebei Sport University

基　　金：河南省社科联课题(SKL-2007-1425)

摘　　要：运用问卷调查法、文献法等对城镇化下河南省小城镇居民体育消费现状进行调查,调查发现:河南省小城镇居民体育消费水平普遍较低;小城镇居民体育消费以实物性消费为主,观赏性体育消费比例过低;强身健体、娱乐享受、朋友或邻居影响等因素是居民体育消费的主要动机;经济条件、缺乏组织与指导和缺乏体育设施是影响居民参与体育消费的主要因素。就提高河南省小城镇居民体育消费提出相应发展对策。In this paper, a survey on the current situation of sports consumption for residents in small towns of Henan province is conducted by distributing questionnaires and consulting documents. Results clearly show as follows： the consumption level of residents in sports is very low; residents＇ consumption centers on instruments and seldom pays for their amusement; the main motives of their consumption are to build their bodies, enjoy themselves, and keep pace with the surrounding people; economic conditions, lack of professional organization and guidance, inadequate sports facilities affect the mass consumption. According to this, some countermeasures are put forward to promote sports consumption for residents in small towns in Henan province.

关 键 词：河南省 小城镇 体育消费 

分 类 号：G80-05[文化科学—运动人体科学]