上座率对CBA职业篮球俱乐部收益影响的研究  

Research of the Popular Rate to Influence Income of CBA Professional Basketball Club

作　　者：邓梅花[1] 

机构地区：[1]商丘师范学院体育部,河南商丘476000

出　　处：《商丘职业技术学院学报》2009年第5期114-116,共3页JOURNAL OF SHANGQIU POLYTECHNIC

摘　　要：影响职业体育俱乐部收益的因素有很多.运用文献资料、调查分析、数理统计、比较分析等方法,对我国职业篮球俱乐部的盈利水平和经营状况做出分析,结果发现:目前CBA各俱乐部的收益有逐年好转的趋势,但上座率所占份额较大,其高低直接影响到职业篮球俱乐部的收益.其经营方式、管理手段、球队水平、宣传等方面的因素也会影响到俱乐部的上座率.There are a lot of factors influencing professional income of athletic club. Use methods such as documents and materials, investigating and analysing, several li of statistics, comparative analysis,etc. Found finally： The income of CBA every club has the tendency to take a favorable turn year by year at present, but lead the portion to be relatively large popularly, its level influences. The factor in respects such as its type of operation, management, team＇s level, propagating,etc, will also influence the popular rate of the club.

关 键 词：上座率 职业篮球俱乐部 收益 

分 类 号：TH2[机械工程—机械制造及自动化]