乡村旅游的游客旅游动机研究——以九江庐山周边风景区为例  

Study on the Tourists' Motivation in the Rural Tourism

作　　者：徐培[1] 熊云明[1] 

机构地区：[1]九江学院旅游学院,江西九江332005

出　　处：《安徽农业科学》2009年第33期16595-16596,16641,共3页Journal of Anhui Agricultural Sciences

基　　金：九江学院人文社科项目(07SK9)

摘　　要：通过对九江庐山周边风景区乡村游客的实地调查,分析了游客在庐山周边风景区开展乡村旅游的旅游动机,对不同特征的游客的乡村旅游动机差异性进行了深入分析,并对其原因进行了解释。t Based on the field survey on rural tourists around Lushan Mountain Scenic Area, the motivation of tourists in Lushan Mountain Scenic Area was analyzed. The motivation differences of the tourists with different characteristics were deeply analyzed. And the reasons were explained.

关 键 词：旅游动机 旅游消费者行为 乡村旅游 九江 

分 类 号：F592.3[经济管理—旅游管理]