欧共体竞争法中的忠实折扣  

Loyalty Rebate in EC Competition Law

作　　者：叶高芬[1] 

机构地区：[1]中国社会科学院研究生院法学系

出　　处：《中国社会科学院研究生院学报》2009年第6期81-90,共10页Journal of Graduate School of Chinese Academy of Social Sciences

摘　　要：忠实折扣是指企业以顾客的忠实购买行为为条件提供的折扣,是常见的价格竞争行为,但是,在特定情况下,优势企业所提供的忠实折扣则有可能是滥用市场支配地位的行为。如何辨别忠实折扣究竟是合法的商业行为还是反竞争的排他性行为,不仅是学术界关注的热点,也是目前各国相关执法的难点。欧共体竞争法是比较成熟的法律制度,其对忠实折扣的态度渐趋审慎,目前对忠实折扣的规制是采用"同等效率竞争对手"的标准,借助"价格—成本分析"的经济学工具,遵循"效果影响原则"对忠实折扣进行全面评估——既考察忠实折扣可能的排除竞争影响,也考量它在效率方面的积极影响,并予以权衡。欧共体竞争法的相关立法与执法经验值得我国借鉴。Loyalty rebate is conditioned on the customers＇ engaging in loyal purchasing behavior and it is a common business activity involved price competition. However, in a certain case, loyalty rebate provided by a dominant firm is probably the abuse of its market dominant position. Therefore, how to distinguish legal or pro-competitive loyalty rebates from anti-competitive or exclusionary ones is not only the hot issue among the scholars, but also the difficulties in law enforcement in the world. EC competition law which treats loyalty rebate more and more prudently is a developed legal system, in which loyalty rebate is given an overall evaluation of both its possible foreclosure impact on competition and its possible positive effects in terms of efficiency. The preceding analyses are guided by an effects-based approach in which the price-cost tests and the standard of the equally efficient competitors are applied. The relevant legislation and enforcement experience of loyalty rebate in EC competition law is worth learning.

关 键 词：忠实折扣 欧共体竞争法 反垄断 效果影响原则 

分 类 号：D996[政治法律—经济法学]