超市采购鲜活农产品存在问题及对策  

Procurement Problems and Countermeasures about Supermarket Fresh Agricultural Products

作　　者：郜振廷[1] 于卓[1] 

机构地区：[1]河北经贸大学工商管理学院,河北石家庄050061

出　　处：《技术经济与管理研究》2009年第6期129-131,140,共4页Journal of Technical Economics & Management

摘　　要：本文从鲜活农产品的范围出发,对其自然特性,供需特性以及渠道做了分析,以TCO分析方法的思路,归纳出鲜活农产品采购的成本构成。通过对其成本构成因素的分析,以供应链管理的视野探询鲜活农产品采购的策略以及方法。In this paper,from the concept of fresh agricultural products and the analysis of its natural characteristics, supply and demand characteristics as well as the channels ,with the idea of TCO analysis method,I can live up with the purchase cost of the fresh agricultural products. Through its analysis of the cost factors, in the perspective of the supply chain management, I will explore the strategy and methods of the purchase on fresh agricultural products.

关 键 词：鲜活农产品 TCO 供应链管理 

分 类 号：F253.2[经济管理—国民经济]