论出版社营销计划的制定  

On the Press Marketing Plan

作　　者：王海云[1] 温君[1] 

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2009年第5期69-72,共4页Journal of Beijing Institute of Graphic Communication

基　　金：北京市属高等学校人才强教计划资助项目成果之一(06170109012)

摘　　要：营销不等于销售,营销计划也不能等同于销售计划。随着出版领域改革开放力度加大,出版社将面临更多的机遇与挑战。而要避开威胁、抓住机遇,需要出版社拿出更多的精力研究与分析市场、做好预测、做好营销计划。为提高计划的可行性,提高经济效益,在计划的制定和执行中应加强沟通与合作,重视重点图书的发行计划。Marketing is not equal to sales; marketing plan can- not be equated with sales plans. With the reforming and opening-up of the press of the field increased, publishers will face more challenges and opportunities. In order to avoid threats and to seize opportunities, press needs spending more energy researching and analyzing markets, conducting exact forecast and good marketing plan. In order to enhance the viability of the marketing scheme and to improve economic efficiency in the planning, communieation and cooperation should be strengthened in the process of developing and implementing the marketing plan, attaching importance to the priority books.

关 键 词：出版社 营销计划 计划编制 

分 类 号：G239.22[文化科学]