医疗机构形象建设中存在的问题及其应对策略  

Problems and solutions of construction of hospital image

作　　者：孙海涛[1] 黎琳[1] 杨维岗[2] 陶谦[1] 

机构地区：[1]中山大学光华口腔医学院附属口腔医院,广州510055 [2]昆明医学院第一附属医院,650032

出　　处：《国际医药卫生导报》2009年第21期127-129,共3页International Medicine and Health Guidance News

摘　　要：随着我国居民健康意识及法制意识的增强,公众对医疗机构的要求越来越高,医疗机构形象将成为可持续发展的关键。本文结合新时期医疗机构形象建设在形象宣传、角色定位、危机公关等方面存在的问题,提出了相关切实可行的策略,为构建新时期医疗机构形象提供参考。In pace with the enhancement of the social healthy and legal consciousness and the increasing demands for hospitals, the image of hospital would be a key for their sustainable development.Some problems in the aspects of image promotion, role orientation and public relations crisis were discussed, which would be helpful for the construction of hospital image in the future.

关 键 词：医疗机构形象 建设 

分 类 号：R197.3[医药卫生—卫生事业管理]