在顺应模式下探析传媒语言中的语码转换  

An Analysis of Code-switching in Mess Media from the Perspective of Linguistic Adaptation

作　　者：李欣芳[1] 

机构地区：[1]广东外语艺术职业学院,广东广州510507

出　　处：《读与写（教育教学刊）》2009年第11期44-44,51,共2页Read and Write

摘　　要：语码转换是言语交际活动中的普遍现象。以语言顺应模式为依据,以国内报纸和电视等媒体语言中的语码转换为例子,探讨其成因,可知传媒用语中的语码转换是双语交际者在语言选择中对于语言现实、社会规约和心理动机等主要语境因素进行顺应的结果。With the theoretical framework of the adaptation model,this research is intended to cast some light on the functions and motivations of code-switching in mass media such as news papers and television programs. It is found that cases of code-switching in the linguistic context are driven by speakers' adaptation to linguistic reality,social convention and psychological motive in their linguistic choice.

关 键 词：语码转换 顺应 传媒语言 语言现实 社会规约 心理动机 

分 类 号：G206[文化科学—传播学]