基于第三方C2C平台的个人网店竞争力因素研究  

Study on the Competence Factors of Personal Network Store Based on Third-party C2C Platform

作　　者：马红梅[1] 

机构地区：[1]沙洲职业工学院,江苏张家港215600

出　　处：《沙洲职业工学院学报》2009年第3期36-40,共5页Journal of Shazhou Professional Institute of Technology

基　　金：2008年江苏省高校哲学社会科学研究课题(08SJD7900065)

摘　　要：分析了基于第三方平台的个人网店竞争力因素,认为要从网店定位、产品价值、服务质量、网店推广、网店信誉、网店经营管理六个方面进行培育和提升,从而形成网店竞争优势。In this paper, competence factors of personal network store based on third-party C2C platform are studied and analyzed, emphasis should be placed on the network store orientation, products value, service quality, network store popularization, store credit and network store management to cultivate and raise the competence of network store so as to get a competence edge.

关 键 词：网店 竞争力 诚信 管理 

分 类 号：F724.6[经济管理—产业经济]