旅游产品开发中的产业组合研究  

On Industries Portfolio in Tourism Product Development

作　　者：彭澎[1] 

机构地区：[1]中央财经大学商学院,北京100039

出　　处：《江苏工业学院学报（社会科学版）》2009年第4期39-41,61,共4页Journal of Jiangsu Polyetchnic University:Social Science Edition

摘　　要：中国旅游业经过高速成长,正站在新的起点上,由世界旅游大国迈向世界旅游强国行列。为实现这个目标,旅游产品开发承担着重大的责任。在界定旅游产品相关产业类别的基础上,产业组合结构可以分为中卫式与分散式两种,组合开发中要注意旅游资源的基础影响、旅游需求的导向影响与盈利模式的效益影响。Having undergone the stage of high-speed growth,China＇s tourism industry is at a new starting point,stepping forward a great tourism power from the world tourism power.To achieve this goal,tourism product development bears significant responsibility.On the basis of defining industry categories related to tourism product,the industrial composite structures can be divided into two types： center style and distributed style.Attention therefore should be paid to the impact of tourism resource foundation,tourism demand orientation and the efficiency of profit patterns on portfolio development.

关 键 词：旅游产品 产品开发 产业组合 

分 类 号：F590[经济管理—旅游管理]