NBA软实力建设经验及对CBA的启示  

The Construction Experience of NBA Soft Power and Enlightenments to CBA

作　　者：刘红建[1] 孙庆祝[1] 徐晨[2] 

机构地区：[1]南京师范大学体育科学学院,南京210097 [2]山东农业大学体育与艺术学院,泰安271018

出　　处：《天津体育学院学报》2009年第6期476-479,共4页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:03BTY006)

摘　　要：在国内外软实力相关研究的基础上,对NBA软实力内涵进行探讨,研究结果认为,NBA软实力是指存在于NBA主体发展过程中的,能够有助于NBA主体参与竞争,或对竞争结果产生直接影响的精神性力量;NBA软实力的构成因素主要有制度力、文化力、竞争力、吸引力、影响力等,NBA在这5个方面有着丰富的建设经验,从而使自身成为世界上最具影响的国际性职业运动组织结构之一;NBA软实力的建设经验对于我国CBA联赛软实力的建设有着重要的启示。The connotation of soft power of NBA was discussed based on the related soft power studies, and agreed that soft power of NBA was a spiritual power in the process of NBA development, which can help NBA take part in competitiveness or can affect the completive results directly. Soft power of NBA included the power of rules, culture, competitiveness, attractiveness, influence and so on; NBA has extensive experience in building these five aspects and thus made it to become one of the most influential international professional organizational structures. So building experience about soft power of NBA had an important inspiration on the development of soft power on CBA.

关 键 词：软实力 制度力 文化力 竞争力 吸引力 影响力 CBA NBA 

分 类 号：G80-05[文化科学—运动人体科学]