中国高尔夫产业市场集中度与市场绩效的分析  

An Analysis of Market Concentration and Market Performance of Chinese Golf Industry

作　　者：詹新寰[1] 靳英华[2] 詹国勇[2] 

机构地区：[1]江西财经大学体育学院,江西南昌330013 [2]北京体育大学,北京100084

出　　处：《北京体育大学学报》2009年第9期25-28,共4页Journal of Beijing Sport University

摘　　要：依据产业组织理论,采用专家访谈、比较分析、数理统计等研究方法,对中国高尔夫产业的市场集中度、市场绩效以及二者之间的关系进行了研究。研究结果表明:从市场集中度来看,目前中国高尔夫产业的市场结构呈现出垄断竞争型的特点;从市场绩效来看,中国高尔夫产业长期以来整体经营效益水平不高,但近年来高尔夫球场的接待人数和经营收入逐年提高,打球价格逐年降低;中国高尔夫产业的市场绩效与市场集中度水平呈反方向变化关系。Based on industrial organization theory, by methods of expert interview, comparison and mathematical statistic, this paper conducts a research to market concentration degree and market performance of Chinese golf industry, and the relationship between them. The result shows that： according to market concentration, at present the market structure of Chinese golf industry appears characteristic of monopolized competition; according to market performance, the whole operation effectiveness of Chinese golf industry is not high for long, but in the recent years golf courses＇ reception population and the operating income increases year by year, and the price of golf decreases year by year; the market performance and concentration degree assume the reversed direction change.

关 键 词：高尔夫产业 市场集中度 市场绩效 

分 类 号：G80-05[文化科学—运动人体科学]