经营性健身场所消费者特征分析——以浙江省三市为例  

An Analysis on the Characteristics of Consumers in Profitable Fitness Places

作　　者：龚镇[1] 

机构地区：[1]宁波大学体育学院,浙江宁波315211

出　　处：《北京体育大学学报》2009年第9期34-36,共3页Journal of Beijing Sport University

摘　　要：采用文献资料法、问卷调查法和数理统计法对经营性健身场所消费者的特征进行分析,主要从消费者的年龄、职业、教育水平、收入水平、动机、体育消费水平等几个因素分析。调查显示:经营性健身场所消费者主要集中在25～50岁的群体,这一群体具有较稳定收入的特点,在物质需求得到满足后,精神需求就成了这一群体追求的目标,是健身市场的支柱消费群体。Using the hteratttre material law, the questionnaire survey procedure and the mathematical method of average carries on the analysis to the management fitness place consumer＇ characteristics, mainly from consumers＇ages, occupations, educational levels, income levels, motives, sports consumption levels and so on several factor analyses. The investigation shows： The fitness place consumers mainly concentrate in 25-50 year-old community. This community with the permanent occupation, after the material needs obtain satisfies, purstting the goal of spiritual needs, is the support consumer community of the fitness market.

关 键 词：健身服务场所 经营性:消费群体 

分 类 号：G80-05[文化科学—运动人体科学]