兵法经营学之学科性质、体系与推广刍议  

Subject Nature,System and Popularization of Strategic Business Science

作　　者：吴宗祥[1] 

机构地区：[1]暨南大学经济学院,广东广州510632

出　　处：《滨州学院学报》2009年第5期45-48,共4页Journal of Binzhou University

摘　　要：兵法经营目前还难以称之为学科,因为无论中外,将兵法谋略运用于经营分析的大部分研究,迄今为止,基本上都是依据本身缺乏完整框架、且非国家标准分类学科的经营学或商学来展开兵法谋略分析的,其学科性质界定尚不清晰,学科体系难以统一,学科内容各自为政。对兵法经营学的学科性质界定、学科体系构建与完善、学科标准化建设与推广发展提出初步的看法和建议。Strategic business science can not be called a subject up to now,because most research of employing military strategy into business analysis is based on its imperfect frame,the business or commerce classified without a national standard,its subject nature is not clear,subject system is not unified,and subject content lacks coordination. Some primary opinions and suggestions on the definition of subject nature of strategic business,construction and perfection of subject system,construction and popularization of subject standardization have been raised in this article.

关 键 词：兵法经营学 学科性质与体系 学科建设与推广 

分 类 号：C93[经济管理—管理学] F270