泛北-东盟背景下的广西高端旅游市场开发探析  

Analysis for Market Development of Guangxi High-end Tourism in the Background of Pan-Beibu Bay—ASEAN

作　　者：易丰[1] 程道品[2] 张丹辉 

机构地区：[1]梧州学院经济与工商管理系,广西梧州543000 [2]桂林理工大学旅游学院,广西桂林541004 [3]江西大宇职业技术学院经济管理贰系,江西南昌330500

出　　处：《旅游论坛》2009年第5期756-760,共5页Tourism Forum

基　　金：基于泛北部湾机遇下的广西高端旅游市场开发研究(广西研究生科研创新项目)

摘　　要：高端旅游是发达国家旅游产业提高利润率的主要手段,但这种旅游方式在中国尚处于起步阶段。广西旅游业一直存在效益低下问题,开发高端市场是解决问题的良策之一。在表述高端旅游的概念及研究进展的基础上,以建立泛北-东盟广泛合作为机遇背景,分析广西高端旅游市场的发展条件,讨论广西高端旅游的战略构想,并由政府和企业2个层面提出建设广西高端旅游的对策与方法。High-end tourism is the principal means of tourism industry in developed countries to increase profit margins. However, this form of tourism is still in its infancy in our country. Guangxi Province Tourism always has the problem of low efficiency, so developing high-end market is one of good ways to solve the problem. Based on the description of the High-end tourism＇s concept and research progress, as the opportunities background of a broad cooperation between Pan-Beibu Bay and ASEAN, the article analyses the conditions of Guangxi high-end tourism market, discusses the strategic concept of Guangxi high-end tourism , to propose a solution and method of Guangxi high-end tourism construction in terms of government and enterprises.

关 键 词：泛北部湾 东盟 广西 高端旅游 市场开发 

分 类 号：F592.7[经济管理—旅游管理]