伴随供应商促销努力的供应链回购契约研究  

Buyback contract of supply chain with supplier’s sales effort

作　　者：侯玉梅[1] 孙序佑[1] 王利国[1] 

机构地区：[1]燕山大学经济管理学院,河北秦皇岛066004

出　　处：《科技与管理》2009年第6期21-23,28,共4页Science-Technology and Management

基　　金：国家自然科学基金(70671088);博士后科学基金(20070410468);河北省社会发展基金(200804001);河北省教育厅基金(2008207);燕山大学博士基金(B167)

摘　　要：研究由一个由单供应商和零售商构成的简单二级供应链系统的协调问题。在销售季节开始前,供应商决定本单一销售周期的促销努力水平,零售商同时决定本周期的订货数量,当市场需求收到供应商促销努力影响时,由于促销努力扭曲了供应商和零售商的利益平衡,供应链无法取得协调。为了解决这个问题,提出了新型的供应链成本分担——回购混合契约模型,最终证明该混合契约模型能够使得供应链重新达到协调状态。最后,给出了数值案例仿真,供供应链管理者实践参考应用。This paper focuses on the coordination of supply chain consists of supplier and retailer. Before the sales season starts,the supplier decides the level of the sale＇s promotion. Meanwhile the retailer decides the ordering quantity in this period. When the market demand is under the influence of the supplier＇s sale promotion,the supply chain can not achieve the coordination because sales campaign twists the benefit balance between the supplier and the retailer. In order to coordinate the supply chain,this paper provides a new contract which is buyback combined with cost shoring. In the end, we do the numerical simulation. The result shows that under the supplier＇s sale promotion the achievement of the supply chain has greatly improved

关 键 词：供应链协调管理 回购契约 促销 成本共担 

分 类 号：F069.9[经济管理—政治经济学]