数据挖掘及其在电子商务中的应用  

Data Mining and Application in the E-commerce

作　　者：娄迎红 

机构地区：[1]山东师范大学管理与经济学院,山东济南250014

出　　处：《科技信息》2009年第29期76-76,51,共2页Science & Technology Information

摘　　要：随着网络技术的发展和计算机使用的日益广泛,电子化数据越来越多,人们面临"数据丰富而知识贫乏"的问题。如何才能不被信息的汪洋大海所淹没,从中及时发现有用的知识,提高信息利用率呢?八十年代末兴起的数据挖掘技术,为解决此问题开辟了一条道路。本文简单阐述了数据挖掘技术、Web数据挖掘及电子商务,分析了Web数据挖掘在电子商务中的应用和展望。As the IT and computers have been widely used in various fields, more and more electronic data are appearing. So people should face the problem that ＂they have enough data but not enough knowledge.＂ Then, how should we immidiately discover useful knowledge and improve the utilization rate of information without being confused in the sea of information？ Data Mining, at the end of the 1980s, come up with a new way of dealing with such problem. The essay simply illustrates the basic definition of Data Mining, explores Web Data Mining and E-commerce,analyzes the usage and prospect of Web Data Mining in E-commerce.

关 键 词：数据挖掘 电子商务 WEB数据挖掘 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论] TP393.4[自动化与计算机技术—计算机科学与技术]