企业如何走出Email营销的发展困境  

作　　者：李民[1] 

机构地区：[1]辽东学院信息技术学院,辽宁丹东118003

出　　处：《黑龙江科技信息》2009年第32期132-132,共1页Heilongjiang Science and Technology Information

摘　　要：Email营销为电子商务带来了商机,对企业的品派拓展带来了积极的影响。由于受到人们观念的限制和垃圾邮件的影响,在发展中面临困境,从营销理念到Email的设计,阐述企业应如何走出Email营销的发展困境。Email marketing has brought business opportunities for e-commerce,sending a positive impact on brand development for enterprises. Due to the eoneept limitation and the impaet of spam, Email marketing faces predicaments during its development. This article from marketing idea to Email design,elaborates that how enterprises should overcome the plight of Email Marketing development.

关 键 词：EMAIL营销 垃圾邮件 广告 

分 类 号：TP393.098[自动化与计算机技术—计算机应用技术] F275[自动化与计算机技术—计算机科学与技术]