富裕城镇中产阶层体育健身需求调查研究——以太湖区域苏州城镇为例  

Research on the Demand for Sports Fitness of Suzhou Middle Class Around the Taihu Lake

作　　者：邰崇禧[1] 赵胜国[2] 刘昌亚[1] 

机构地区：[1]苏州大学体育学院,江苏苏州215021 [2]巢湖学院体育系,安徽巢湖238000

出　　处：《广州体育学院学报》2009年第6期16-20,共5页Journal of Guangzhou Sport University

基　　金：江苏省体育局体育科技项目局管课题(TY6209)部分成果

摘　　要：运用文献资料法、问卷调查法等方法,对中产阶层的概念进行明晰,并对太湖区域苏州城镇中产阶层的体育健身需求进行调查研究。结果表明:城镇中产阶层体育健身认知水平较高;健身信息获得途径主要趋向网络化;体育健身动机趋向休闲时尚、发展自我等深层拓展性;体育健身的连续性行为尚未形成;城镇体育组织机构建设起步较早,实际组织化程度却不高;体育健身消费行为滞后中产化;选择健身场所日趋品位化;健身项目呈现时尚、动感等特点。By means of literature review and questionnaire investigation, beginning with the definition of middle class, this paper investigates the demand for sports fitness of Suzhou middle class around the Taihu Lake. The findings demonstrate that the subjects have well - developed fitness cognition, internet - oriented access to information, their motivation tend to leisure and fashion, realization of profound self - development and intense desire for physical fitness. This article also revealed discontinuous engagement in sports ; mediocre systematization of sports organization construction ; increasing awareness of quality in choosing sports grounds; fitness projects present a stylish, dynamic characteristics.

关 键 词：健身认知 健身行为 城镇中产阶层 阶层区隔 苏州 

分 类 号：G812.6[文化科学—体育学]