出口导向的劳动密集型制造企业发展战略探析  

On Development Strategy of Labor-intensive Export-oriented Manufacturing Enterprises

作　　者：李倩[1] 

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150028

出　　处：《黑龙江对外经贸》2009年第11期94-95,共2页Heilongjiang Foreign Economic Relations and Trade

摘　　要：加入WTO后中国更大范围地参与了国际竞争,主要表现为出口企业的迅速发展,尤其是东部沿海地区利用政策优势和独特的地理优势、地缘优势,在制造业出口方面卓有成效。然而,中国发展外向型经济存在一些问题。应扬长避短,根据环境变化,制定出新的发展战略,包括成本战略、产品战略、营销战略和人才战略。After accessing to WTO, China is in a wider range of international competition, this mainly manifested in the rapid development of export enterprises, especially the eastern coastal which used the policies and its unique geographical advantages, is effective in the manufacturing exports. However, there are some problems in China＇s export-oriented economy. We Should avoid these weaknesses and formulate a new development strategy according to the environmental changes, it includes cost strategy, product strategy, marketing strategy and human resources strategy.

关 键 词：出口导向 劳动密集型 制造企业 OEM 

分 类 号：F75[经济管理—国际贸易]