特色农产品品牌经营的五大理念  

Five management philosophies on brand of agricultural products with local characteristics

作　　者：沈翠珍[1] 

机构地区：[1]武汉工业学院经济与管理学院,湖北武汉430023

出　　处：《武汉工业学院学报》2009年第4期125-128,共4页Journal of Wuhan Polytechnic University

基　　金：湖北省教育厅社科研究项目(2007z006)

摘　　要：论述要塑造良好的特色农产品品牌形象,提高产品市场竞争力,必须树立特色理念、安全理念、绿色理念、诚信理念、共赢理念等五大经营理念。To create a good brand image for local characteristic agricultural products as well as increase their market competitiveness,we must have the five major management philosophies,namely characteristic,security,green,integrity,and win-win.

关 键 词：特色农产品 品牌 经营理念 

分 类 号：F304.3[经济管理—产业经济]