基于游客体验的古村落旅游景观展示研究——以陕西党家村为例  

A Study on Tourist Landscape Display of Ancient Village Based on Visitor Experience——A Case Study on Dangjia Village Shanxi province

作　　者：王帆[1,2] 赵振斌[2] 

机构地区：[1]宁夏大学人文学院,宁夏银川750021 [2]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《北京第二外国语学院学报》2009年第11期71-78,共8页Journal of Beijing International Studies University

摘　　要：体验经济时代,旅游者的旅游活动由传统的观光向追求高质量的旅游体验转变,旅游经营者的中心任务由单纯提供旅游产品与服务向为游客塑造难以忘怀的旅游体验转变。近几年来,古村落作为一种能较好满足当代人审美、教育、逃避、娱乐等体验需求的旅游资源,吸引了大批旅游者。在开发古村落旅游资源时,从游客体验角度设计古村落旅游景观展示内容和展示方式非常重要。本文尝试用实证方法和定量方法扩充对旅游体验和古村落旅游景观展示的理解,为游客的旅游决策和古村落管理部门的旅游开发提供参考。With the coming of the experience economic times,people’s tourism activities are no longer satisfing with traditional sightseeing,but pursuiting high-quality and diversif ical tourist experience.Tourist operators’ central task are no longer simply providing tourism products and services,but creating unforgettable travel experience for tourists.In recent years,ancient village attracted a large number of tourists.Because it can better meet the aesthetic,education,escape,and entertainment experience needs of contemporary people. In the ancient village tourist resources development, it is very important to design travel landscape display content and display way from the perspective of tourists＇ experience. Empirical research methods and quantitative research methods are used to expand the understanding of tourist experience and ancient village travel landscape display, which can not only enrich and improve tourism discipline theory, but also provide information for visitors＇ decision-making and ancient village tourism development in practice level.

关 键 词：游客体验 古村落景观 展示 

分 类 号：F59[经济管理—旅游管理]