上海体育场馆的经营与管理创新——借鉴上海大剧院经验  

Operation and Management Innovation of Shanghai Sports Facilities——On the Experience of Shanghai Grand Theatre

作　　者：张蓓[1] 黄海燕[2] 方春妮[3] 

机构地区：[1]上海体育科学研究所,上海200030 [2]上海体育学院体育赛事研究中心,上海200438 [3]湖北大学体育学院,湖北430062

出　　处：《体育科研》2009年第6期32-34,共3页Sport Science Research

摘　　要：在全面分析上海大剧院经营与管理经验的基础上,结合上海体育场馆经营管理的现状,提出了深化管理体制改革,探索多种管理模式;以市场为导向,按市场客观规律办事;注重场馆的品牌建设,实现从场馆运营到品牌运营的转变;利用体育场馆的硬件优势,全力整合各种资源等多条实现上海体育场馆经营与管理创新思路。On the basis of the operation and management experience of Shanghai Grand Theatre and the status quo of the operation and management of Shanghai sports facilities,the article sets forth new measures for operational and managerial innovation of Shanghai sports facilities such as deepening the management system reform and seeking for more managerial modes,following market-oriented laws,paying attention to the brand construction of the facilities and turning facility operation into brand operation,integrating multiple resources by taking advantage of the facility hardware.

关 键 词：上海 体育场馆 大剧院 创新 

分 类 号：G80-05[文化科学—运动人体科学]