大规模定制下突破性创新和渐进性创新战略选择  

On the Strategic Choosing for Radical Innovation and Incremental Innovation under Mass Customization

作　　者：董琳[1] 

机构地区：[1]南京航空航天大学经济与管理学院,南京210016

出　　处：《价值工程》2009年第12期47-49,共3页Value Engineering

摘　　要：大规模定制成为越来越多企业竞相选择的竞争战略。在企业进行大规模定制的过程当中,选择何种创新模式成为企业持续发展的关键性问题。按照已有的理论,大规模定制企业应该选择渐进性创新。通过对突破性创新和渐进性创新的概念界定,分析大规模定制这种特定的生产模式,提出了在大规模定制下创新模式的新战略选择。More and more companies choose mass customization as their competition strategy. In the process of mass customization, choose the right innovation mode is the key factor that affact the sustainable development of one comapany. According to the existing theories, mass customaization companise incline to choose incremnetal innovation. This passage define the concept of radical innovation and incremental innovation, analysis the mass customization production mode, and propose the new way to choose strategy of innovation mode under mass customization.

关 键 词：大规模定制 突破性创新 渐进性创新 

分 类 号：F124.3[经济管理—世界经济]