从传播学视角透视中国的手机短信广告  

China Mobile Phone Advertisements Viewed from the Perspective of Communication

作　　者：李大为[1] 孙瑞国[1] 

机构地区：[1]大连民族学院文法学院,辽宁大连116605

出　　处：《大连民族学院学报》2009年第6期552-554,共3页Journal of Dalian Nationalities University

摘　　要：手机广告是一种强大的新型广告媒体。在多种类型的手机媒体广告中,手机短信广告具有潜在的巨大的广告价值。在论述手机短信广告发展存在障碍的同时,提出了建立短信广告经营登记制,适度集中短信广告发布权和实行适度的短信广告审查等建议。Cell phone advertisement is a powerful new advertising medium. Among various types of media cell phone text message ads demonstrate great potential advertising value. This article discusses obstacles cell phone text message ads face in their development and puts forward the suggestions that management system of text message ads be established, the number of text mes- sage ads sent to one cell phone be appropriately controlled and check on text message ads be conducted properly.

关 键 词：手机 短信广告 第五媒体 发展前景 传播学 

分 类 号：G210[文化科学—新闻学]