山东省旅行社业竞争力分析  

Analysis of the Competitiveness of Travel Agencies in Shandong Province

作　　者：张燕存[1] 曹艳英[1] 

机构地区：[1]鲁东大学商学院,山东烟台264025

出　　处：《经济与管理》2009年第12期62-67,共6页Economy and Management

基　　金：山东省软科学项目<山东省旅游产业竞争力发展机制与提升对策研究>(2008RKB01024)的阶段性研究成果;"鲁东大学学科建设经费"资助

摘　　要：经过改革开放30年,山东省的旅行社业发展迅速,但整个旅行社业的竞争力水平不高,使其与山东省的旅游大省和旅游强省地位还不完全相符,出现了旅行社数量增长过快、对国内客源市场过度依赖、人力资源管理不够科学等问题,因此,应尽快实现旅行社由量到质的转变,对旅行社的人力资源进行科学的招聘与管理,并积极开拓国际客源市场,稳定国内客源市场。After 30 years of reform and opening-up, the travel agency industry of Shandong Province has achieved spectacular results, but the entire travel industry competitiveness level and Shandong provincial tourism status comparing with the strong tourism province is not entirely matched. There are many problems in development such as excessive growth of travel agen- cies, over-reliance on the domestic tourist market, human resources management unscientific, etc. So we should realize the transformation of the travel agencies from quantity style development to the quality style, carry on the scientific employment and manage on the human resource, exploit positively the international market and stab the home market as well.

关 键 词：山东省 旅行社业 竞争力 

分 类 号：F590.6[经济管理—旅游管理]