基于结构方程模型的手机产品意象造型设计  

Product Image Form Optimization Design Based on Structural Equation Modeling

作　　者：郭伏[1] 张勇[1] 李森[1] 温馨[1] 

机构地区：[1]东北大学工商管理学院,辽宁沈阳110004

出　　处：《工业工程与管理》2009年第6期103-108,共6页Industrial Engineering and Management

基　　金：国家自然科学基金资助项目(70771022)

摘　　要：提出基于结构方程模型的产品意象造型优化设计方法。选择目前市场流行而又缺少感性设计研究的滑盖手机为研究对象,运用语意差异法、因子分析法提取内隐的用户意象语意信息,运用形态分析法分析产品造型特征,确定产品造型要素,再运用结构方程模型求取顾客偏好模型以及造型要素与意象词对之间的量化关系模型,并进行了模型拟合。模型清晰地反映了顾客偏好、造型要素和意象词对之间的量化关系,为产品造型优化设计提供了思路和方法。This paper proposes an optimal design method for products＇ form perception based on structural equation modeling. It selected the slider phone which is quite popular on the current market but lack of corresponding perception design study as the research object. It firstly extracted the implicit semantic information of the customer＇s image using Semantic Differential （SD） method and factor analysis method. Secondly, it analyzed the characteristics of the slider phone＇s form to determine the form factor. And then it respectively established the consumers~ preferences model and the model between feel characteristics and the form factors, using the structural equation modeling （SEM） methods. These two types of structural equation modeling clearly reflected the relations among image sense words, form factors and the customers＇ overall preferences and it provided the new thought and method for the optimization design of product＇s form.

关 键 词：结构方程模型 产品意象 造型要素 语意差异法 

分 类 号：TB472[一般工业技术—工业设计]