传统文化基因的感性质量创新  

A Innovation of Kansei Quality on Traditional Culture's DNA Gene

作　　者：李大庆[1] 魏大鹏[1] 

机构地区：[1]天津科技大学经济与管理学院,天津300222

出　　处：《工业工程与管理》2009年第6期114-119,共6页Industrial Engineering and Management

摘　　要：在感性质量创新中融入了传统文化基因与工业化扩张因素,为创造感性价值需以实证和解释的方法界定感性需求的范围和趋势,形成质量的感性概念,为此,构建了再现传统文化特征的感性向心力模型,提炼出感性元素,表明了文化基因与感性质量的关系是存在着自由与理性的相互作用,感性质量的本质是满足需求的价值判断的伦理与道德标准,说明了在市场约束环境中感性质量是创造世界品牌与质量等级的一种力量。Kansei quality is integrated with the element of traditional culture＇s DNA gene. The aim of this study is to excavate the cultural character of Kansei quality and to reveal the inner-relationship between culture and Kansei quality. The element of Kanse character, concealing in the demand aspiration, is explored initially by scientific method, which including observation, analysis, verification, induction and explanation. The study structures and evaluates the Kansei quality method based on the traditional culture, combined individual character and common character with quality management. It also searches feasibility and validity to transform Kansei character into manufacturing. In a word, it was made an attempt at indicating the essence of Kansei quality. Kansei quality has a contribution for quality competiveness and style of economic growth.

关 键 词：感性价值 文化基因 质量突破 

分 类 号：F2[经济管理—国民经济]